Hospitality and Food Service Industry Lesson for Culinary Arts

Description

This is a no-prep lesson on the hospitality industry and food service. Students learn about the types of food service industries including commercial and non-commercial as well as types of restaurants. It also includes information about marketing a restaurant and performing a SWOT analysis as well as a “create your restaurant” project!

This resource will last about a week in your class and will have students engaged and excited to learn about marketing in the restaurant industry as well as designing their own food service business.

What’s Included in this Resource:

38-page slideshow in both Google and PPT on:
- the hospitality industry
- the difference between commercial and non-commercial food service
- types of commercial food service including:
  - fine dining and roles in that type of restaurant
  - casual dining and roles in that type of restaurant
  - fast casual and roles in that type of restaurant
  - quick service and roles in that type of restaurant
- Examples of non-commercial service
- restaurant entrepreneurship and what is needed
- Marketing Definition
- Marketing mix definition and examples
- Contemporary marketing mix
- Target audiences
- Brand identity when marketing a restaurant
- Social media’s role in marketing a restaurant
- SWOT analysis
Guided notes in both Google and PDF
Student questions in both Google and PDF
Answer Key for easing grading
Restaurant Project including:
- design your own restaurant by:
  - choosing a location using links to help with demographics
  - choosing target audience
  - marketing and social media advertising
  - branding
  - conduct a SWOT analysis
  - and more!